FLUFFAHNUTTAH
ADVERTISING CAMPAIGN

The goal of this campaign is that Fluffernutter’s ads, still stuck in the 1960s, leaving the nostalgic sandwich ingredients overlooked on grocery store shelves. Originating in Massachusetts, the state's beloved fluffernutter is a taste of childhoods all over the USA. To revamp the brand, we celebrate this iconic sandwich with ads featuring local terminology and towns from its birthplace.